Marketing Strategy
Who your buyer is, where they are, and how we reach them.
Different properties have completely different buyers. A Dalt Vila townhouse, a Santa Gertrudis finca and an Es Cubells estate are three unrelated markets requiring three unrelated strategies.
We define who your buyer actually is before we decide where to advertise. Sometimes the answer is that we do not advertise at all: we approach them directly from our register.
A listing on every portal is not a strategy. It is an absence of one.
What we actually do
Buyer definition
Nationality, motivation, budget, timing. This determines everything downstream.
Channel selection
Portals, our own network, direct approach, or a discreet off-market campaign. Chosen, not assumed.
Asset production
Photography, film, floorplans, brochure. Produced before launch, not during.
Launch and review
A property is newest once. We review performance at two and six weeks and adjust honestly.
Request a valuation
Frequently Asked Questions
Where it serves your property, yes. Where it does not: a discreet sale, or a property whose buyer is not searching portals: we will explain why we are not.
We review at two weeks and six weeks. If the market is telling us something, we pass it on rather than blame the market.
You can. In practice it rarely helps on Ibiza: the same property appearing at three prices across five portals tells buyers the seller is not in control.
Photography, film and brochure production are part of our service, not an upsell.
Ready to start?
Request a valuation and we will give you an honest number with the comparable evidence behind it.